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We've selected the best, most informative and most entertaining books that we could find on a wide variety of career-related subjects. We've selected these titles from Amazon.com to help with Internet advertising and marketing strategies. All the books selected are less than $20. To purchase a book, just click on the title and you'll be connected to Amazon.com to make your purchase. |
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An easy-to-read business book for marketers, advertising reps, and Web reps, "What Makes People Click: Advertising on the Web" describes what the future holds for Web advertising. Readers will learn how to develop a Web advertising strategy, find Web sites where they can advertise their products, and negotiate and sell ad space. Jim Sterne / Paperback / Published 1997 |
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The strategic uses of the Internet are explored. Includes strategy advice, case studies, and specific information for making marketing decisions and implementing your marketing plan. Supporting this book is an online site that offers comprehensive, in-depth reference material with additional facts, notes and resources. Tom Vassos / Paperback / Published 1996 |
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Internet advertising does not work the same way as advertising does in other media--although the basic advertising principles still apply. The Net's fabulous growth has also made it an ever-shifting marketplace in which to work. Zeff and Aronson look at all the issues involved in Net advertising--buying it, selling it, and using it--with the uninitiated in mind. They lay out the basics of both Internet communications and advertising principles, attempting to show how they work together. This hype-free book looks at Net advertising through pragmatic eyes. It could save anyone interested in buying, selling, or creating Internet-based ads from making a lot of costly mistakes. Robbin Zeff, Bradley Aronson / Paperback / Published 1997 |
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One of the most entertaining and important e-zines on the Web (even after "selling out" to HotWired in 1995), Suck dishes out cooler-than-thou commentary and daily unapologetic satire on pretty much any subject that deserves it. Suck: Worst Case Scenarios in Media, Culture, Advertising, and the Internet, a collection of some of the more memorable columns from the site's long (in Web years) history, marks the first foray of the Sucksters into the world of print. Joey Anuff (Editor), et al / Paperback / Published 1997 |
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