How To Work A Job Fair

HOW TO “WORK” A JOB FAIR
by Dave Buck

Job fairs, if “worked” properly, are a golden opportunity to expand your network and set up interviews. Valuable new contacts can be developed in much less time than networking normally takes. (The company reps actually want to talk to you.) Interviews take place on the spot, which means you may land a job more quickly than through the lengthy process of responding to an ad. Job fairs are also useful for informational interviews about the direction of your industry, skills in demand and company information that will increase the effectiveness of your follow-up after the fair.

But without good preparation, the opportunity will be wasted. Start by writing your “30-second infomercial” (see accompanying article). Practice it with people you know, re-write it and keep practicing until you are proud that it “hits the nail on the head” with a convincing summary of your unique strengths. The infomercial will be your introductory statement to employers at the fair.

Next, prepare for job interviews by developing answers to the types of questions you would normally expect to be asked. This will increase your self-confidence, ease in making new contacts and interviewing effectiveness. Add to your “infomercial” by writing down additional key points you may want to make. Write brief summaries of previous work activities and how you used your skills. Develop short answers to questions you are afraid they may ask. Review this material shortly before the job fair.

Arrive early at the fair and stay as late as possible. Start by taking time to review the floor map. Check off the companies you wish to visit. Visit every single company that might have valuable leads or information since this is an ideal networking opportunity. But before stopping at your preferred companies, visit some of lesser interest to practice your marketing routine and gain confidence.

Keep in mind that although the atmosphere may be casual, the recruiters will be closely screening you. Be direct, visible, assertive and ready to summarize your skills in a noisy environment. The goal is to leave a clear impression of the benefits you have to offer. Keep your infomercial to 30 seconds and use short answers. Wear professional clothing. To make it easier to circulate, leave your coat in the car and carry a folder, not a briefcase. Bring numerous copies of a scannable resume.

Even if you don’t get a job directly from the fair, you will gain valuable new networking contacts. Afterwards, follow up with the people you contacted. Remember, the point of networking is not to expect an immediate job opening, but rather to stay plugged into the “grapevine” to gather useful information and referrals to new contacts. Workshops and information about networking are available at Career Source and other career centers.

(This article is drawn partly from “Should You Attend a Job Fair?” by Maura Rurak, National Business Employment Weekly, Feb. 1-7, 1998, p. 10)

David Buck holds two certificates in career development ("Job and Career Transition Coaching" and "Career Development Facilitation") as well as a Master's degree (Regional Economic Planning) and training in counseling.